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How To Suck At Social Media: An Indispensable Guide For Businesses
Facebook, at last count, has 1.5 billion monthly active users. YouTube has 1.2 billion users (watching 6 billion hours of videos!). Instagram has an estimated 400 million users. Those are some big...
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The Marketing Analytics Intersect: My Newsletter!
I want you to sign up for something very, very special I'm doing: Writing short stories from the intersection of marketing and analytics. My goal is to get you promoted, you are going to love it. So....
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A Great Analyst's Best Friends: Skepticism & Wisdom!
Here's something important I've observed in my experience in working with data, and changing organizations with ideas: Great Analysts are always skeptical. Deeply so. This was always true, of course....
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Ad Block Tracking With Google Analytics: Code, Metrics, Reports
You don't use an ad blocker, right? Of course not! You would never want to take away the opportunity a content creator has online to monetize their work via ads. I know that at least some of you think...
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Artificial Intelligence: Implications On Marketing, Analytics, And You
A rare post today. It looks a little further out into the future than I normally tend to. It attempts to simplify a topic that has more than it’s share of coolness, confusion and complexity. While the...
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Stop All Social Media Activity (Organic) | Solve For A Profitable Reality
Life is short. It is time to point out an ugly truth, and to be the brave person that you are, the intelligent rational assessor of reality that you are, and kill all the organic social media activity...
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